Oct
16
New Data Shows Facebook’s FBX Ads Selling For Dirt Cheap
Posted in: UncategorizedFacebook’s FBX inventory is selling at such low rates that a handful of loose change can buy you thousands of its ad impressions.
The exchange, which makes Facebook’s inventory available for real time bidding and retargeting, launched over a year ago but is still not commanding anywhere close to the already-low prices fetched by display ads.
“The inventory is incredibly cheap, put it that way,” VivaKi president Kurt Unkel recently told Ad Age. “There are instances where ad serving might cost more than the inventory you’re finding on there. You’re getting into under 10 cents if you really are trying.”
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