Jul
12
New Balance Seeks Global Creative Agency
Posted in: Uncategorized
New Balance is looking for a new global creative agency, according to people familiar with the matter. Arnold previously led creative for the sneaker company for more than six years.
Arnold was hired as global creative AOR in June 2010, winning the duties from BBDO and Mother. The relationship ended this past June, an Arnold represnetative confirmed.
“New Balance has decided to move towards greater consolidation across their roster of agencies. Our engagement with them will be completed at the end of June. We’ve had a great six-year partnership, and wish them the best of luck,” the Arnold representative added in an emailed statement.
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