Never Mind Publicis Omnicom. Are Google and Facebook Too Damn Big?
Posted in: Uncategorized
How big is just too damn big? That question is being endlessly debated right now in the wake of the announced merger of Omnicom and Publicis, which will create the world’s largest ad firm.
As my colleagues Rupal Parekh and Bradley Johnson reported, citing information compiled by the Ad Age DataCenter, Omnicom and Publicis in 2012 together accounted for 41.2% of revenue among the world’s 10 largest media agencies. The co-CEOs of the combined entity, Publicis’ Maurice Levy and Omnicom’s John Wren, seem pretty convinced they won’t face substantive governmental objections to the deal, but others aren’t so sure.
Just four days after the deal was announced, Ad Age London Editor Emma Hall reported that the World Federation of Advertisers and the Incorporated Society of British Advertisers were already canvassing their members in anticipation of huddling with antitrust regulators.
Post a Comment