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Netflix is blanketing Latin American computer screens with display ads in an attempt to add users as broadband adoption grows in the region.

The company’s video-streaming service was introduced to Latin America in September 2011, and since then Netflix has become one of the region’s heaviest online advertisers. In March it published more online display ads in Brazil and Mexico — 2.7 billion and 463 million ad impressions respectively — than any other marketer, according to the ComScore Ad Metrix, effectively making it the biggest display advertiser in the region based on the relative size of those two markets.

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