Hasta La Creative!

Wunderman Thompson India has launched a new multi-lingual campaign across all southern markets for Nestle Munch featuring actor Samantha Ruth Prabhu. Shot in the beautiful backwaters of Kerala, the TVC which has been released in Tamil, Telugu, Malayalam and Kannada, encourages youngsters to overcome self-doubt.

The film features the story of the first ever woman captain of the snake boat races, which has always been a male bastion. A young woman, a rookie first time captain played by Samantha is stumbling as the spotlight falls on her in the backwaters, her native place. The storytelling elevates the journey from that moment of self-doubt to the surge of self-confidence to finding her Thaalam and leading her team to victory. She finds her Thaalam to beat the odds stacked up against her and rises to the forefront on the big stage.