Apr
25
Nestle Starts Digital Agency Review to Trim Long Roster
Posted in: Uncategorized
Nestle USA has begun a review to consolidate its long list of digital agencies, which currently number about 20.
“We are in the process of consolidating our digital agencies,” said Nestle USA spokeswoman Hannah Coan. “We are talking to a mix of our current agencies and new agencies. Our expectation is we will end up with a roster of six to eight agencies.”
The review only covers Nestle USA businesses, which comprises prepared food brands such as Lean Cuisine, pizza brands such as Digiorno, ice cream, candy, snacks, baking and beverages such as Nescafe and Juicy Juice. It does not include Purina, Gerber and Nestle Waters, which are housed in a separate Nestle division.
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