Hasta La Creative!

Paul C. Harper, Jr., former Chairman of Needham Harper Worldwide, died Dec. 7 of complications from pneumonia. He was 92 years old.

Mr. Harper is best known as a Mad Men-era agency executive who created a global agency, Needham, Harper & Steers, a predecessor to today’s DDB Worldwide. He joined Needham, which would later become Needham Harper, as a copywriter in 1946. He moved up the ranks to become president of the agency in 1960.

During his reign, the agency produced a series of praised campaigns in the ’70s and ’80s, including McDonald’s “You deserve a break today,” “The night belongs to Michelob” for Anheuser-Busch and “We make it simple” for Honda.

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