Sep
17
NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact
Posted in: UncategorizedSeveral media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV’s ability to drive behavior–like in-store foot traffic and website visits–instead of traditional age and gender demos. But NBCUniversal is taking those partnerships to another level, introducing a tool that gives brands the ability to understand the…
Post a Comment