Feb
09
NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
Posted in: UncategorizedNBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. “We’re really democratizing access to television for performance marketing,” Krishan Bhatia, president and chief business officer for NBCU’s ad sales division, told Adweek….
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