Jul
30
NBCU Breaks Olympics Ad Sales Record, Delivers Massive Ratings for Advertisers
Posted in: UncategorizedIt’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it’s delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%…
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