NBC Wraps Upfront Deals With 11% Volume Increase
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NBC has wrapped its annual upfront negotiations for ad time in the upcoming TV season, the network said.
The dollar value of those commitments was roughly $2.5 billion, a person close to the negotiations estimated. That’s up 11% from a revised estimate of $2.25 billion last summer, according to the person. Original reports from last year pegged NBC’s ad commitments in the 2013 upfront at $2.1 billion.
The company said it had improved its ad rates relative to its rivals. “We are very pleased to have led the market in both rate of change and volume growth this upfront,” NBC Universal CEO Steve Burke said in a statement. “We also have made tremendous progress in correcting our historic monetization gaps. Through significant investments in our programming, the turnaround at NBC and our strategy to approach the market as one portfolio, we are confident that we are well positioned as leaders moving forward.”
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