NBC Universal Realigns Ad Sales, Ties Broadcast Flagship More Closely to Cable
Posted in: UncategorizedNBC Universal is making more changes, this time assigning ad sales for its flagship broadcast network to a group that also handles various cable networks, part of a series of reassignments creating ad sales divisions for entertainment, lifestyle and live programming.
The moves come after NBC Universal took the company’s wares to market in the upfront under one unified umbrella, under President-Ad Sales Linda Yaccarino, for the first time. While deals ultimately got done and the strategy was accepted by media buyers and advertisers, buyers complained that the sheer size of NBC Universal’s portfolio made the process difficult and slower than usual.
Today’s move aligns ad sales for NBC even more closely with its cable siblings. Jim Hoffman, exec VP-sales and marketing for NBC Entertainment, will now report to Dan Lovinger, who was named to lead the newly created entertainment unit within ad sales. Mr. Hoffman had previously reported to Ms. Yaccarino.
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