NBC Tried to Change Olympics Running Order in Bid for Bigger Ratings
Posted in: Uncategorized
NBC, which paid about $1.2 billion to broadcast the Olympics, is so keen to maximize the audience for Rio 2016’s opening ceremony that it lobbied unsuccessfully to change the spectacle’s official running order.
In the traditional Parade of Nations, teams enter the arena in alphabetical order. A spokesman for Rio 2016 said organizers had considered a request to change the language of the ceremony from Portuguese to English, which would have put the United States’s 555 athletes near the back, giving American audiences a reason to watch the full broadcast. As it is, the team will enter somewhere in the middle, because in Portuguese, the delegation is known as “Estados Unidos.”
Communications director Mario Andrada told the Americans yesterday that International Olympic Committee rules require that the official language of the opening ceremony has to be that of the host country. An NBC spokesman denied that the group lobbied to change the language. He didn’t comment on whether NBC wanted to change the running order.
Post a Comment