Feb
07
NBC Said Poised for Sochi Profit With Twitter-Infused Olympics, Much More Live Streaming
Posted in: UncategorizedNBC Universal expects turn a profit on the Winter Olympics, partly by relying more on video distribution via Twitter and Facebook designed to draw viewers to their TV sets.
In London two years ago, NBC found that sharing on Twitter and Facebook generated interest in broadcasts that aired hours later in prime-time. At this winter’s games in Sochi, where the tape delay will be even greater, the network is increasing the hours being live-streamed by 42% and encouraging people to set their DVRs directly through Twitter.
“The more screens people watch on, the more they consume on TV,” said Alan Wurtzel, president of research at NBC Universal.
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