Hasta La Creative!

“Saturday Night Live” may air outside of primetime, but that isn’t stopping NBC Universal from seeking primetime pricing for commercials in the sketch comedy show.

The peacock is selling the 42nd season of “SNL” as part of its primetime package during the upfronts, instead of grouped with other late-night fare, where it has previously lived, according to several media buyers and people familiar with negotiations.

Advertisers aren’t balking at “SNL” hikes in the cost to reach 1,000 viewers, an industry standard known as CPMs, up as much as 20% to 40%, according to a media buyer and person familiar with the negotiations.

Continue reading at AdAge.com