Hasta La Creative!

Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the game on the “Hoop Bus,” NBA broadcasters from past, present and around the world welcome fans to this special community where everyone gathers together to watch another NBA postseason. Creative sound company Sonic Union channeled basketball enthusiasm and energy into music supervision and clearance, sound design and mix for the iconic project.