Feb
05
Navistar Launches Campaign for International Truck Brand
Posted in: Uncategorized
Navistar, a $10.8 billion truck manufacturer, today launches a rebranding campaign with the tagline “Uptime” for its International Truck brand.
The campaign, created by MARC (Marketing, Advertising, Research and Consulting) USA, includes print and online ads in trucking industry publications and is aimed at commercial fleet operators, individual owner/operators and dealers.
“We want to reenergize the International Truck brand around the idea of ‘uptime,’ which is the amount of time a truck is on the road,” said Mark Johnson, VP-marketing at Navistar.
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