Hasta La Creative!

Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans.

Because this is marketing, there’s a catch, of course. To enter the contest, drinkers must post a video on social media describing their “inspiration for going to college” that includes a shot of a green pull-tab from cans of limited-edition Natty Light packs now hitting stores. There’s a special hashtag, too: #nattystories. For all that work, folks get the chance to be one of 25 winners chosen by the brand to get $40,000 each to help pay off debt.

The ad, by Vice Media-run creative agency Virtue, is decidedly low-budget. It depicts a bunch of college kids doing the slip-and-slide down a college dorm hallway.

Continue reading at AdAge.com