Hasta La Creative!

Nationwide Mutual Insurance Co has put its $250 million media business into review as it amplifies its media spend.

Nationwide Chief Marketing Officer Matt Jauchius told Ad Age: “It’s been four years since Nationwide [sent out a request for proposal for] media, and a lot has changed over that time period. Media is an area where working dollars can be amplified tremendously based on how and where the buys are placed.”

“We are very satisfied with our current partners, but we owe it to ourselves to continually push and test for the best work and most innovative thinking,” he added. “We are open to a variety of incumbent and new agencies, and we reserve the right to consolidate all traditional and digital planning and buying — or to keep it piecemeal as we deem appropriate.”

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