Dec
12
Nationwide Returns to Super Bowl After Eight-Year Hiatus
Posted in: Uncategorized
Nationwide is returning to the Super Bowl for the first time since 2007. The company became the official insurance sponsor of the NFL in August and signed a new deal with Denver Broncos quarterback Peyton Manning in May.
“We’ve had a big year. We unified our brand under the iconic N and Eagle logo, started a new relationship with one of the biggest stars in sports, Peyton Manning, and deepened our relationship with the NFL,” said Matt Jauchius, CMO at Nationwide, in a statement. “We felt the time was right to return to America’s biggest advertising stage.”
Nationwide has not released any details on its media buy or its creative plans.
Post a Comment