Oct
30
National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%
Posted in: UncategorizedLinear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue–$45.5 billion–as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,…
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