Hasta La Creative!

In 1960, a Detroit kid named Carol Calloway graduated from the University of Michigan with an English major, a dance minor and a powerful desire to make money. After putting herself through college with no financial help from her impoverished parents, the aspiring writer realized, as she later told a colleague, “I couldn’t make a living writing Chaucer papers.”

So she applied to work at Campbell-Ewald, then thought of as General Motors’ stodgy house agency. The idea of a woman copywriter wasnovel to say the least. (One woman who applied was turned down, because, she was told, “We already have a girl.”)

And being a woman wasn’t the only thing that separated her from the conventional car guys at Campbell-Ewald.

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