Hasta La Creative!

WHAT THEY ARE: A music video for the track “Territory,” from French directing and music-making duo The Blaze, earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while another music promotional effort, Bjork’s virtual reality experience “Notget VR,” earned the Digital Craft Grand Prix.

The Blaze, aka cousins Jonathan and Guillaume Alric, crafted a powerful tale around an Algerian man’s homecoming to promote the “Territory” track from their debut LP. The video, which earned attention at the festival yesterday as part of Saatchi’s annual New Directors Showcase, is a striking interplay of emotion and power: the hero envelops a male family member in crushing embrace, he throws punches at a gym (in sync with the track’s drumbeat), he dances lithely as if in a trance, surrounded by crew of other men and chases after little children like a playful bull. While the various scenes don’t convey a clear-cut story, woven together they make for a compelling tale that demands multiple viewings.

London visual effects company Analog and W&N Studio, home of the project’s directors Warren Du Preez and Nick Thorton Jones, created the Bjork “Notget VR” experience (see non-VR rendering above) promoting a track of the same name off her “Vulnicura” album, which has already previously spawned other virtual reality efforts including one for “Stonemilker.” The Grand Prix-winner depicts Bjork’s digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world — the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

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