MullenLowe Digital Leader Aaron Reitkopf to Head New York Office
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MullenLowe has appointed Aaron Reitkopf, head of the agency’s Profero digital unit for the Americas, as the first president of its New York office.
Mr. Reitkopf, who previously served as CEO of Kirshenbaum & Bond (now KBS) from 1998 to 2009, will retain oversight of Profero in the Americas a role he has held since 2010. He will report to MullenLowe U.S. CEO Lee Newman and collaborate with Boston-based Executive Creative Directors Tim Vaccarino and Dave Weist, who will now also oversee the creative team in New York. For media capabilities in New York, Mr. Reitkopf will work closely with John Moore, global president of MullenLowe Mediahub.
The MullenLowe New York operation, which has about 150 staffers across all capabilities, is planning to launch an activation and CRM arm called MullenLowe Open, said Mr. Newman. He added that the goal is to “expand the MullenLowe network in the U.S. and build a creative powerhouse in the New York market.”
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