Mullen Poised to Win Patron Global Creative


Patron Spirits is preparing to name Mullen its new global creative agency following a review, according to people familiar with the matter.

Patron began the review in August after it parted ways with independent agency Cramer-Krasselt, which had won won the business in 2010. Los Angeles-based consultants Select Resources International handled the process.

Mullen and Patron declined to comment. The Interpublic shop’s Los Angeles office will handle the account. Mullen opened the West Coast office after it won the Acura account in early 2013.

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