Oct
06
MTV Seeks Agency for Creative, Media as it Looks to Reinvent Brand
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MTV is seeking an agency for creative and media support as the brand looks to reinvent itself and go back to its music roots, according to people with knowledge of the matter.
Ad Age has learned that the review is closed and a decision is expected in a few weeks. More than five agencies are in the review at the moment. The selected agency will help MTV promote new content and series and assist with overall brand messaging in an effort to increase viewership, people with knowledge of the matter said.
Fallon is MTV’s incumbent media agency. The network does not have a creative agency on its roster. Representatives from Fallon were not immediately available for comment.
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