Oct
07
MTV Seeks Agencies for Creative, Media as it Looks to Reinvent Brand
Posted in: Uncategorized
MTV is seeking agencies for creative and media support as the brand looks to reinvent itself and go back to its music roots, according to people with knowledge of the matter.
Ad Age has learned that the reviews are closed and a decision is expected in a few weeks. More than five agencies are taking part in the reviews at the moment. The selected agencies will help MTV promote new content and series and assist with overall brand messaging in an effort to increase viewership, people with knowledge of the matter said.
Fallon is MTV’s incumbent media agency. The network does not have a creative agency on its roster. Representatives from Fallon were not immediately available for comment.
Post a Comment