MTV and Viacom Join the ANA's #SeeHer Initiative With Campaign for Women's History Month
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The Association of National Advertisers’ #SeeHer campaign gets a new face — rather, many new faces, in “A Woman Did That,” a campaign co-created with MTV in honor of Women’s History Month.
Created in-house at MTV, the campaign will feature a series of one-minute videos highlighting accomplished women including Rihanna, Olympic gold medalist Laurie Hernandez, fashion designer Lucy Jones, actress and activist Gina Rodriguez, author Amani Al-Khatahtbeh, and Iiventor and Student Keiana Cave. It will also include trivia segments highlighting fascinating bits of women’s history and the struggles.
The campaign will have a concentrated kickoff on MTV this weekend, with a slate of films running from Saturday through Sunday evening. The spots will then continue to air on the channel for the rest of the month. The campaign will also extend to the network’s digital and social platforms, including Snapchat Discover.
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