Hasta La Creative!

MSP Steel, an Integrated Iron and Steel company based out of Chattisgarh, India, has a vision of being ‘the most admired nation builder’. MSP structural steel, partners in developing projects like bridges, flyovers, electric poles, communication towers, automobiles and many more to support the lives of billions of people. Objective was to create a unique visual impact that helps register MSP Structural Steel in the minds of people. While most brands would showcase their mega projects, but we used the creative device of human acrobatic formation to create infrastructural projects that impact and support the lives of people. This goes a long way in showing that nation building, is more than building structures, it is about building lives.