Aug
02
MSNBC Is a Model for Investing in Black Audiences
Posted in: Uncategorized
The annual Essence Festival not only drew record attendance this year, as 540,000 people from around the globe descended into New Orleans to see some of the hottest names in entertainment, it set what could become a new standard for diversity and real inclusion among mainstream brands.
I’m talking about how co-sponsor MSNBC handled its coverage of the events. The network charted a bold, new path, going beyond the normal “fly-by” reporting of the festival to having a presence for the entire event.
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