Hasta La Creative!

Planters previously announced it would return to the Super Bowl for the first time since its initial spot in 2008, but had not previously said which celebrity would appear. The brand said the ad is meant to show how far Mr. Peanut would go to give fans a snack.

“I’ve had a lot of experience coming through for my baseball teammates and my family in crunch time, but even I need help sometimes, too,” Rodriguez, who retired from the Yankees in 2016, said in a statement. “That’s where my guy Mr. Peanut comes in. He’s there for me when I need a crunchy snack and always has my back.”

The teaser was released two days after Rodriguez and Jennifer Lopez announced their 10-day no carbs, no sugar challenge to their fans on social media.

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