Move over, Oprah: WW adds two new celeb spokespeople to join her
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Hudson (above) and Williams (below) announced their plans to their fans on social media.
WW has had 11 consecutive quarters of member growth. At the close of the third quarter, it tallied 4.2 million subscribers but expects to end 2018 with about 4 million subscribers, since it’s a seasonal business and plenty of the people who start the year off with weight loss goals see their desire wane as the months progress. Even so, the 4 million number is well above the close of last year, when it counted 3.2 million subscribers.
In January, which is peak season for weight loss, WW will face fresh marketing from Nutrisystem and other brands eager to woo their own new customers. But WW isn’t just updating its ads. The FitPoints that its members track are now more personalized. Chat groups were added in the WW app to appeal to members in life stages, such as pregnancy, or with certain interests, such as vegetarianism. A loyalty program was introduced. So was content from meditation app Headspace. There are now audio workouts from Aaptiv. And Blue Apron will begin offering WW Freestyle-inspired meals in January.
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