Hasta La Creative!

For a high-tech product, Motorola has relied heavily on print to promote the Moto X. Now Motorola is putting the high-tech into print with an ad that changes colors in the January issue of Wired Magazine.

The ad will show a Moto X phone that changes colors when people press tabs lined up at the bottom of the page. It’s made using polycarbonate paper that covers LED light pipes, which are illuminated via circuitry running to the color swatches.

Since introducing the Moto X in August, Motorola has backed the phone with a straightforward campaign including national TV commercials, print ads, online display units and stunts like getting it in the hands of models on Fashion Week runways in New York.

Continue reading at AdAge.com