Aug
07
Most Brands Aren’t Budgeting For Innovation
Posted in: Uncategorized
Bert DuMars
Only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget, according to a recent Forrester survey. Yet 95% of these marketers agreed that they are achieving positive ROI from their innovation programs. Why the disconnect? Mastering marketing innovation is getting harder and harder due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and shifting customer expectations.
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