Hasta La Creative!

Almost half of sandwiches consumed last year were bought at restaurants rather than made at home, according to data released by Technomic. Players like Subway have long capitalized on the trend, while others such as Jimmy John’s, McAlister’s Deli, Jason’s Deli, Firehouse Subs, Jersey Mike’s and even McDonald’s and Panera are working to gain ground in a category that Technomic values at $27.7 billion.

That’s a lot of bread.

According to the consultant’s 2012 Sandwich Consumer Trend Report, sales in the sandwich category are up 4.8% since 2010. Yet sandwich consumption overall hasn’t been gaining huge ground.

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