Sep
08
More Advertisers Say They Are Buying Into Podcasts
Posted in: Uncategorized
Podcasts are gaining traction with marketers and agencies, according to new research conducted by business intelligence firm Advertiser Perceptions and released with Westwood One, the radio empire that also sells podcast advertising.
Some 21% of advertiser and agency executives said in a July survey that they already advertise on podcasts, up from 15% last September, Advertiser Perceptions said.
Just under 60% said they have “discussed podcast advertising for potential media investment,” up from 41% who said they’d done so last fall.
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