Hasta La Creative!

Mondelez International has struck a deal with video-news provider NowThis News to help create content for an ambitious real-time marketing initiative.

As part of the deal, Mondelez has created “Blink Studios,” which the candy-and-snacks marketer describes as “a new-wave digital newsroom, allowing brands to plug in and react in real time with engaging, creative and newsworthy video content.”

The program is for the North American market and will cover brands including Halls, belVita, Oreo and Wheat Thins. Mondelez declined to disclose terms of the deal other than to say it was a “long-term” arrangement.

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