Hasta La Creative!

Snacks and candy giant Mondelez International said today it would put Facebook at “the core of our media investment plans” as part of a new deal with the social network.

The pact, which is being described as a “global strategic partnership,” covers 52 countries including the U.S. and will go “beyond a traditional media buy” to include “a joint commitment to innovation, opportunities to opt into Facebook’s beta-testing programs, access to research and capability-building through immersion days in priority markets,” Mondelez announced.

The deal was brokered by Aegis Media. Other markets covered include the U.K., France, Brazil, India, Indonesia and the Gulf States.

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