Monday Wake-Up Call: Old Spice's Confusing Grammys Ad. Plus, New Scrutiny of Fake Twitter Followers
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Old Spice is back with another stunt from Wieden & Kennedy; watch it above. During the Grammy Awards last night, the Procter & Gamble brand ran an ad entirely in French, with no subtitles, translation or explanation. The spot showed a young woman running around her charming cobblestone-paved village and frantically crying out “Old Spice!” People were really confused, and that was intentional. As Ad Age’s Alexandra Jardine writes, the idea was that “mystified viewers could head over to the brand’s YouTube channel to see the subtitled version and find out what was really going on.”
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