Nov
27
Monday Wake-Up Call: Black Friday Numbers Come in Strong. Plus, New YouTube Trouble
Posted in: Uncategorized
Paint it Black
Black Friday meant big business online. Sales on the internet on Thanksgiving and Black Friday in the U.S. were up 17.9 percent from last year, hitting $7.9 billion, according to Adobe Analytics, which looks at sales at the 100 biggest web retailers in the U.S. And the spree isn’t over yet: Adobe is predicting another $6.6 billion in U.S. internet sales today on Cyber Monday, as Reuters reports.
For brick-and-mortar retail, the picture is murkier. But Reuters notes that “research firm ShopperTrak said store traffic fell less than 1 percent on Black Friday, bucking industry predictions of a sharper decline.” It seems that’s what passes for good news in retail these days.
Post a Comment