Sep
30
Molson Coors Sets Media Agency Review for U.S., Canada and U.K.
Posted in: Uncategorized
Molson Coors Brewing Co. is beginning a request for proposal process to assess its media agencies in the United States, Canada and the United Kingdom and plans to make a final decision in the first quarter of 2017.
The review process comes as MillerCoors, a joint venture between SABMiller and Molson Coors, is set to become fully integrated into Molson Coors.
MillerCoors Chief Marketing Officer David Kroll announced the plan Thursday in an email to the brewer’s distributors that was shared with Ad Age.
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