Apr
27
Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened.
The report also found total US digital ad spend was up 22% from $59.6bn in 2015.
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