Apr
16
Mobile Ad Spending Lags Use, But Not for Long, eMarketer Says
Posted in: Uncategorized
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer, who discussed the future of media consumption and video ad spending during Ad Age’s Digital Conference today.
“Advertisers have been slow to adjust to the rapid uptick of mobile,” Mr. Palmer said. “We expect the spending to shift over very shortly.”
eMarketer’s data shows consumers are watching less TV, but spending more time with video in other places, most notably on their mobile devices.
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