Dec
16
Mobile-Ad Revenue Explodes, Finally
Posted in: Uncategorized
Mobile advertising is finally hitting its tipping point.
According to a report from eMarketer to be released this week, mobile-advertising spending is set to double to $9.6 billion this year and leap another $5 billion in 2014.
In fact, eMarketer estimates that nearly all digital-advertising growth this year will come from mobile. That’s a watershed for a sector that has long been the George Bailey of the digital-ad world — forever poised to break out, but never quite making it.
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