Hasta La Creative!

Game day magazines have long been a keepsake for fans attending matches of their favorite teams. Gleaning insight from articles, player features and rosters are a few of the benefits of spending some time perusing the pages of these publications.

But what if the magazine could talk back to you?

Not only did the Minnesota Vikings ‘Playbook’ magazines feature various players on the cover, but those players came to life through videos accessible through the Vikings official mobile application. Whether it was Case Keenum welcoming fans to the Divisional Round playoff game against the New Orleans Saints or Sam Bradform sharing his thoughts about playing on Monday night football, fans were able to see and share this exclusive content.