Jan
09
Mindy Kaling writes her own jokes for Protein One ads
Posted in: Uncategorized
Mindy Kaling, who created and starred in her own TV series, “The Mindy Project,” is now writing and starring in social media ads for new low-calorie snack bar Protein One.
The online ads, which debuted this week, take aim at questionable diet hacks such as skipping a glass of wine to cut back on calories or having a day out of each week to cheat and eat what you want.
Kaling, who has a baby, is “extraordinarily relatable to our consumer,” says Courtney Hamacher, business unit director of General Mills’ snack bar business.
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