Mike Woods Joins Mssng Peces, RSA Opens VR Division


Mssng peces has appointed Mike Woods as director of immersive content, executive creative director. Woods is known for launching Framestore’s digital department in 2005 and later its VR studio; he is also a co-founder of White Rabbit, a startup specializing in destination VR. At Framestore, he developed realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and concepted and directed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. In 2013 he was named to Ad Age’s “Creativity 50” list.

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