Apr 23

Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

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Midol has been through a lot of brand iterations since it was founded in 1911. At first, it didn’t have anything to do with periods. It was marketed simply as a safer alternative to popular pain relievers of the day (narcotics) and then briefly as a cure to hiccups. Midol was first marketed as a…

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