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For the next phase of its “Make What’s Next” campaign, which encourages girls to enter tech and science fields, Microsoft is launching a spot that shows girls the steps they have to take to make their STEM goals a reality.

Last year, the ad showcased young girls talking about why they love science but failing to name any female inventors. This time, the video asks girls what they want to change in the world and then lets them interact with some Microsoft products, like an interactive VR headset. But the inspirational product experiences are halted when the brand tells the girls: “Odds are you won’t solve any of these problems. Only 6.7% of women graduate with STEM degrees.” After the girls see that, they all talk about how they can do it, and the spot ends with: “Change the world. Stay in STEM.”

“There is general awareness that we have that problem,” said Kathleen Hall, corporate VP of brand advertising and research, at Microsoft, “but we want to get beyond general awareness and tap into what girls, parents and educators can do it about.”

Continue reading at AdAge.com