Microsoft Introduces New Cloud Product Dynamics 365
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Microsoft is revamping its software applications that help business manage tasks such accounting, human resources and customer management, grouping them together in a unified cloud product that will sort and analyze customer information more seamlessly.
The new Dynamics 365 combines disparate products to let customers choose what apps they need for functions such as finance, field service, sales, operations, marketing and customer service, said Takeshi Numoto, who oversees marketing for Microsoft’s cloud and enterprise business. The cloud services will include data analysis and visualization tools from Microsoft’s Power BI and tools from Cortana to predict things like which items and services a customer will need.
Microsoft is trying to boost growth of the business applications products — once overseen by Chief Executive Officer Satya Nadella — by moving them to the cloud, which also can help juice sales of Microsoft’s Azure service, which sells computing power from the company’s data centers. Last month, Microsoft also agreed to buy LinkedIn, beating out a bid from cloud rival Salesforce.com, and boosting the technology behind the Dynamics product.
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